How to Advertise Online Tutoring Services – 6 Things to Consider
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Being a tutor means you have the passion to teach students and try to make some difference in their lives. That being said, before you put your skills into teaching practice, you will need to find students for tutoring. Whether you have a tutoring business or work with an online learning platform, you must establish a powerful online presence to attract students.
If you don’t know where to start, don’t worry; we’ve got your back. In this blog, we will help you know how and where to advertise your online tutoring services. So, let’s get started:
How to advertise tutoring services
The online tutoring market is growing fast, with projections to exceed the $23 billion valuation by 2030.
With increasing competition of tutors hunting for students, you need to make yourself outstanding to keep your business running. So, here are some techniques that will help you advertise your online tutoring services:
Define your USP (Unique Selling Point)
Every successful businessman has a clear set of goals that he/she wants to accomplish. Moreover, they know what value they bring to the table.
You will have to realise your ultimate goals clearly and also give a value proposition as a private tutor. It is not just going to be another side hustle, so it’s essentially your core business.
You must be crystal clear on these things before you ever start advertising yourself as a tutor:
- What would you teach? It could be anything, from mathematics to playing the piano. But you must not be a generalist; instead, you have to stick with just 1-2 subjects.
- Any certifications that may support your claims of the subject. This will help you in your advertisements only on the most relevant and impactful target audience based on your qualifications.
- Awards or any other forms of recognition that could prove your credibility.
Now, you have one unique skill. That may be in your teaching style or the breadth of your knowledge. However, the important thing is to know your differentiating factor as a tutor.
Create a strong online profile
Usually, people search on Google for “find tutors near me.” This is why you need to create a proper online profile.
An attractive profile is what will get the eyes of parents and students on you. It should include the following information:
Your subject area
This must be something that you are already great at before going out to teach others. Although it is possible to teach every subject, no one wants to hire a jack of all trades.
So, be sure to stick to 2-3 subjects.
Your target audience
You must define whom you want to offer your services.
Do you want to tutor at the grade level or at the high school level? Or do you want to teach adults?
Relevant qualifications
If you make the claim to teach something, then you should be able to demonstrate that you can. An example is if you had honours in the sciences or you played a musical instrument professionally for a number of years.
Also, if you have previous experience or received an award that qualifies you to tutor others in that subject area, your profile should include this.
Your fees
Don’t be afraid to disclose your fees. One of the first things potential customers check is whether your services are affordable or not.
It doesn’t mean you should lower your price simply because you want the customers to choose you. You can always look at what your competitors are charging and set your own rates accordingly.
Offer sample lessons
Sample lessons can be very innovative in letting students know what they’re going to get from you. You can offer sample lessons in different forms, such as handouts, lesson outlines, or a chapter of the lesson.
If you create a video lesson, that’s going to help prospects decide if they are comfortable with you and your teaching style.
In the video, you can include a link to your website, blog, or even YouTube channel.
Develop a website with scheduling features
An online profile is important, but it works best when it’s linked to a well-developed business website. With nearly 5 billion internet users worldwide, it’s absolutely safe to say that a great deal of people hop onto the internet to find services.
Establishing a great online presence is first and foremost in connecting with a wider market. Here are some things you can consider for your website to showcase your expertise as a tutor:
- Add your resume
- A record of academic and professional achievement
- Add a short bio and a friendly headshot
- Include availability
- Add the subjects you tutor
- Transparency in pricing
- Ease of booking
Clearly, the best way to convert leads is when a compelling call-to-action and booking portal are inserted directly onto a landing page. Not to mention, make it mobile-responsive so that your clients can be connected to you anywhere!
Start a blog
Website blogs will help you establish your authority in the tutoring space, improve the ranking of your website on Google, and share valuable insight into the primary subject area. Blog posts may:
- Develop your UVP (unique value proposition) and tutoring philosophies
- Provide free consultations or guidance to attract new students.
- Provide insights into your teaching style and success stories
Every blog amplifies your authority in the online tutoring domain and helps build trust with potential clients. So you can attract more paying clients.
Connect with other tutors
You can achieve much more by using a professional network. By joining a community, you can partner with other tutors and consultants.
For example, if you teach music, a literature tutor can refer you to a student who also wants a music teacher.
Also, if you prepare students for exams, such as TOEFL, SAT, GMAT, and GCSE, consultants can connect you with people needing such services.
Although such collaborations may demand revenue sharing, it’s still worth trying. You would mostly get several long-term clients out of your network.
Where to advertise your tutoring services
How you advertise your tutoring services is important, but where you invest your efforts also matters. While there are many channels you can leverage to promote your tutoring services, only a few can provide you with effective results.
Below are three major channels you can use to advertise your online tutoring services:
Online tutoring sites
Online tutoring sites like Teach Bunny are dedicated to tutors. You get to access many students immediately when you join these platforms.
Some sites will ask you to upload a greeting video with a demo lesson. Others may require you to add a bio where you will provide your experience and expertise, along with your educational background.
Ensure your profile appeals to prospects, whether you have to submit a video or bio.
Social media
You can use social media to promote yourself as a private tutor. However, you must know your target audience first. The question requires the answer to the following:
- What age group am I planning to tutor?
- Which social media platforms are they most active on?
- Will I target parents or students?
It’s important because if you’re going to tutor younger kids, you’ll need to market yourself to their parents. When dealing with older teens and students, you should target them directly.
Here are some useful social media and networking platforms for marketing yourself as a private tutor:
- Facebook: Build up community by sharing useful content and participating in education-related groups.
- Instagram and TikTok: Share attention-grabbing visuals, stories, and short videos of your tutoring classes.
- LinkedIn: Engage in professional networking groups through discussions, articles, write-ups, and sharing on topics related to the tutoring service niche.
- Twitter: Share tips, industry news, and engage in conversation using education trending hashtags.
Write a great bio about yourself and then include the link to your website wherever possible. Some of these platforms would need more work to get up and running, so you will have to publish articles, tips, etc., regularly.
Online forums
Q&A sites and online forums are good for tutors. You can use Quora, Duolingo, Reddit, and other platforms.
These forums allow members to answer other member’s questions and share their expertise, providing tips and recommendations. It’s a good way of marketing your skills and then converting readers to clients.
Moreover, students usually refer their tutors to other students. If you have acquired clients through internet forums or other web-based communities, you can ask them to spread the word to their colleagues and friends.
Final thoughts
To advertise your online tutoring services effectively, you must utilise multiple platforms. Whether you choose tutoring platforms, social media, or online forums – make sure to keep your messaging clear and branding consistent.
Advertising isn’t easy and will take some time, but the efforts will pay off in the long term. You just need to be focused on your goals and provide the best version of yourself to the students.
If you want to start earning money from the beginning, online tutoring platforms are the best choice. Teach Bunny can help you become a successful tutor by offering a large community of students to choose from. If you want to know more about our platform and offerings, you can contact our team.